SS25: LOCAL CHAMPION

Celebrating all of you, our local heroes who who are championing life in big and small ways. Drawing on Nigerian nostalgia -- the colorful motifs that delighted us as kids -- we present new interpretations of our homegrown aesthetic. The result is a new set of uniforms that take you from work to holiday to play to sport -- whatever and wherever you're championing, we've got the right piece for you.

Expanding on our signature Uniform Wear line, the “Local Champion” collection reimagines the iconic Danshiki with a fresh, modern twist. Featuring a boxy silhouette and hand-embroidered checkerboard neckline reminiscent of regal Agbada drapes, the piece is crafted in our signature indigo-dyed Funtua cotton—hand-dyed by artisans at the historic Kofar Mata dye pits in Kano. Merging heritage with play, the Danshiki also takes cues from retro sportswear, with bold, customizable patches inspired by 90s-era logos, from a Fanta-hued “Funtua” tag to a fist-pump icon and a cheeky badge that proudly declares, “In my village dem dey hail me.” Offered in both tee and crop versions, the garment lets wearers tell their own story with pride and flair.

Complementing the Danshiki are a range of summer-ready pieces: kaftan dresses, indigo print sets, hand-woven aso-oke trousers, and updated classics like the OzzyBoomBoom dress and our double-breasted suit in new colorways. Across the line, graphics like checkerboards, fans, and stripe shibori prints echo the season’s warmth and movement. At its core, “Local Champion” is a celebration of homegrown excellence—spotlighting local materials, honoring indigenous techniques, and uplifting personal wins, big or small. It's our latest tribute to the people and places that inspire us—ready to be worn wherever your championing spirit takes you.