LIVE WORK WEAR FOR CONSCIOUS CREATIVES

100% MADE IN NIGERIA

We are passionate lovers of Nigeria and its rich resources. We are visual storytellers and we illuminate untold stories, spotlighting the people behind them. We celebrate our heritage and the people who shape it. Our journey began with fashion designer Oroma, and artist, Osione’s curiosity about making locally, which led them to discover Funtua Cotton in 2016. Following a hyperlocal approach, the fabric is grown and woven in Katsina and hand-dyed at the centuries-old Kofar Mata Dye pits in Kano in the north of Nigeria. This fabric forms the basis of the clothing and home apparel the brand is well known for.

Learn more about Funtua and how we use it in our products below.

The Funtua project is our first foray to discovering homegrown materials. We use locally grown cotton from Funtua, Katsina, and process it into woven textiles of different weights all within a 50 mile radius. The fabric is then hand-dyed in indigo at Kano’s historic Kofar Mata dye pits. We use Funtua to make our iconic “This is Funtua” tees, our uniform wear collection of everyday essentials, and a host of other objects born out of collaborations with fellow creatives, including bags, toys, fashion collections, upholstery and more. Learn more here.

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Indigo dyeing and traditional weaving, both central to Nigerian and West African heritage, are at the heart of our brand for their cultural and sustainable significance. Indigo, derived from the Indigofera tinctoria plant, is created through a meticulous process of fermenting leaves to extract the natural blue pigment indigotin. This centuries-old craft, perfected by artisans like Haruna Bafar at Kano’s historic Kofar Mata dye pits, reflects a circular practice where even depleted dye solutions are reused for healing. Alongside dyeing, we celebrate the art of weaving, with skilled artisans in Kano and Funtua transforming hand-dyed cotton into intricate fabrics using time-honored techniques. Once central to trans-Saharan trade, these crafts embody a legacy of beauty, innovation, and sustainability, enriching our textiles with history and meaning.

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All final products are crafted in workshops in Lagos, Nigeria. The natural dyeing process, carried out in Kano ensures exceptional durability, with shades that deepen beautifully depending on the length of dyeing time.

Hand-dyed Funtua is only the beginning, our ethos keeps us curious about other possibilities for homegrown design - In the future, we aim to explore materials like clay, plastics, and wood sourced in Nigeria, seeking innovative ways to combine them with local design and production talents. Through expanded collaborations, we aspire to create unique, life-enriching objects.

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OUR MANTRA

We create value. We believe in the work of our hands. We use local resources to serve local communities. We imagine experiences and design possibilities. We celebrate what we have and create what we don't have. We are proud of our products. We are proud of our people. We are proud of our nation.

THIS IS US™

VALUES

At THISISUS, our mission is to showcase Nigerian design at its best, using local materials and talent. We focus on sustainability, fair wages, and minimizing waste through upcycling and natural dyeing.

  • RE-DYE DRIVE

  • PATCHWORK

  • REVIVED TEES

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Inspired by Annie Leonard’s words, “There is no such thing as ‘away’. When we throw anything away, it must go somewhere,” we embrace practices that reflect our commitment to the planet and community.

FOR THE PEOPLE AND THE PLANET

  • FAIR WAGE

  • HOMEGROWN

  • UPCYCLED PACKAGING

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GET RID OF IT WITH LOVE

OUR COMMUNITY

We do this for us. We do this to discover and share untold stories with the hope to revive heritage in the lives of our consumers. At every stage respecting culture while simultaneously creating things that truly matter. We do this to foster community, using creative collaborations to highlight the strengths and craftsmanship of local talent and artisans.

EXPLORE COLLABORATIONS

  • THIS IS US is JOHNNIE WALKER

  • THIS IS US IS DYELAB

  • THIS IS US is IAMISIGO

  • PITHISUS

  • THIS IS US is WAF

  • OMIZU

Thank you for joining us on our journey. To learn more and stay updated on our brand, follow us on Instagram @thisisusng or subscribe to our newsletter below.