THIS IS US is JOHNNIE WALKER

Inspired by the resilience of the Nigerian spirit, THIS IS US partners with JOHNNIE WALKER to create a limited edition capsule titled ‘Walk With Us'- a tribute to Nigeria’s dreamers and doers taking bold strides in shaping the future of their dreams.

This collaboration is a highlight of Johnnie Walker's 'Walkers Mix' campaign, a platform dedicated to championing Nigeria's creative forces.

True to its ‘Keep Walking’ mantra, the renowned whisky brands continues to lead the charge, in celebrating homegrown talent. By partnering with the likes of Sarz, Anny Roberts, and now THIS IS US, Johnnie Walker continues to amplify Nigerian talent.

  • The collection features the brand’s signature checker-box print and a custom “blue-black” shade of indigo- the darkest shade in their spectrum of blues, and a representation of the highest level of luxury and craftsmanship.

Crafted with local Funtua cotton and hand-dyed at the ancient Kofar Mata Dye pits in Kano with natural indigo, the 10-piece capsule presents an inclusive selection of conscious, collectible fashion and accessories including bandanas, totes, coasters and a custom Johnnie Walker bottle sleeve.

The capsule features the brand's dashiki-inspired signature boxy Funtua tee as well as well as the Uniform wear baggy cargo trousers amongst others carrying a central and timely message in bold graphics for the brand and its creative community.

“DON’T STOP, KEEP WALKING”, a reinforcement of the Scottish whisky brand's mantra.

In THIS IS US style, the collection is designed to be unisex with fashion pieces that move seamlessly between sexes, moments and occasions. Designed as a creatives’ work wardrobe, the collection features wardrobe staples such as a work jacket, a pleated skirt and loose cropped shirts.

  • Discreet and bold branding elements are balanced throughout the capsule creating both timely fashion memorabilia and timeless cultural staples for collectors and fashion enthusiasts alike.

Both JOHNNIE WALKER and THIS IS US share a spirit of ambition, craftsmanship and innovation grounded in a quest for homegrown excellence and progress in our distinctive fields. The collaboration is a celebration of our community of dreamers and doers and our collective strides forward, together to bring out dreams to life.

The collection will be available to shop online on the 3rd July 2024, 6PM WAT

CREDITS:

Film Director: Abba Makama
Photographer: Daniel Uwaga
Creative Direction: Oroma Itegboje
Styling: Uche Uba
Talents: Ayo Lawson, Bubu Ogisi, Francis Gbadamosi, Nike Ademuyiwa, Sheila Chukwulozie, Tushar Hathiramani
Executive Producers: Johnnie Walker